DEPARTMENT OF BUSINESS AND TECHNOLOGY

CGS 2172 - Implementing a Commerce Enabled Website, Spring 2018

 

Instructor’s Name: Floyd Jay Winters

Office Number: Bldg 18 Rm 131

Office Hours: Before or after class, or by appointment.

Telephone: 941-752-5281 (Dept. Secretary)

Email Address: WinterF@scf.edu (please use Canvas email)

Webpage Address: http://faculty.scf.edu/winterf/winterf.htm

 

Course Description:  (3 Credit Hours) (A.S.) Prerequisites: COP 2510 and CGS 2820C. This course teaches students how to conduct business online and how to manage the technological issues associated with constructing an electronic-commerce Web site. Strategies and products available for building electronic-commerce sites are explored.

 

Student Learning Outcomes: Students may access course performance standards by clicking on the Course Performances Standards” link at the following web address:

http://scf.edu/Academics/CoursePerformanceStandards.asp.

 

Text and Materials:

Optional: E-Commerce 2016: Business, Technology, Society (12th Edition) Prentice Hall by Laudron
http://www.amazon.com/E-Commerce-2016-Business-Technology-Society/dp/0133938956

 

Attendance Policy: Attendance will be taken. If a student misses three classes, the student may be withdrawn.

 

Grading Policy:

Grade Scale: A: 90 - 100% | B: 80 - 89% | C: 70 - 79% | D: 60 - 69%
Class Assignments: 100 points each. 

Late Work: Three points will be deducted for each day an assignment is late for the first 3 weeks, and 1 point will deducted for each day late thereafter.

Canvas Quizzes: Ten 10-point, 10-question quizzes worth a total of 100 points. Quizzes start at beginning of class. If you are late, you miss the quiz.

Midterm Exam: 200 points.

Final Exam: 400 points.

No Make-up Quizzes, No Make-up Tests, and No Make-up Exams

 

Prohibiting Recording Device: The use of recording devices during class is prohibited, except when the use of such devices is approved as an accommodation through the college Disability Resource Center. In such cases the student must provide a copy of their Memo of Accommodation and meet with the instructor to discuss how best to provide the approved accommodation.

 

Email:  Students are required to communicate with their instructor using their official SCF email address through Canvas.

 

Withdrawal Policy: In accordance with the State College of Florida policy as stated in the college catalog, a student may withdraw from any or all courses without the academic penalty of a "WF" grade by the withdrawal deadline as listed in the academic calendar, Catalog or on the SCF website. A student in an accelerated or short‐term course may withdraw without the academic penalty of a "WF" grade any time before the withdrawal deadline specific for the course. When a "WF" is entered, it is recorded in the student's permanent record and calculated as an "F" in the grade point average. SCF encourages the student to discuss a withdrawal with the instructor prior to withdrawing. A student who withdraws from any or all courses can withdraw online. Students should consult with the Financial Aid Services office prior to any course withdrawal.

 

Course withdrawals, after the deadline for the term or accelerated or short term course as published in the academic calendar, will result in a grade of "WF" which is computed in the term and cumulative GPA. Appeal request forms, accompanied by an explanation and documentation detailing major extenuating and documented circumstances, should be directed to the Vice President of Academic Affairs, who has the final approval/dis‐approval authority. If the appeal is granted, the "WF" grade would be changed to a "W" without GPA consequences. Forms can be obtained from the respective campus advising centers.

 

Effective Fall 1997, the state mandates a student will be permitted a maximum of three attempts per course. An "attempt" is defined as registration in a class after the end of the registration period.

 

A student must take responsibility for initiating the withdrawal procedure. If this procedure is not followed, a grade of "WF" may be recorded for the student and "F" calculated in the grade point average. If a "WF" is entered, it will be recorded on the permanent record and calculated as "F" in the grade point average. All withdrawal policy statements apply to part‐time as well as full‐time degree credit and developmental credit students.

 

In accordance with the State College of Florida policy as stated in the college catalog, students may withdraw from any course or all courses without academic penalty of a WF by the withdrawal deadline as listed in the State College of Florida academic calendar. The student must take responsibility for initiating the withdrawal procedure. Students are strongly encouraged to talk with their instructors first before taking any withdrawal action.

 

In addition, students should note that faculty may also withdraw students for violating policies, procedures, or conditions of the class, as outlined in individual class syllabi, and such action could affect financial aid eligibility.

 

Standards of Conduct: Students are expected to abide by all SCF Student Handbook guidelines.

 

Disability Resource Center: State College of Florida, in accordance with the Americans with Disabilities Act, will provide classroom and academic accommodations to students with documented disabilities. Students are responsible for registering with the Disability Resource Center (DRC) in order to receive academic accommodations. Reasonable notice must be given to the DRC office (typically 5 working days) for accommodations to be arranged. It is the responsibility of the student to provide each instructor with a copy of the official Memo of Accommodation.

DRC Contact Information: Email: drc@scf.edu  Phone: 941‐7525295

Website: http://scf.edu/StudentServices/DisabilityResourceCenter

 

Statement of Nondiscrimination: State College of Florida, Manatee‐Sarasota (SCF) is an equal opportunity and access institution that does not discriminate on the basis of sex, race, religion, age, national origin/ethnicity, color, marital status, disability, genetic information, sexual orientation and any other factor prohibited under applicable federal, state, and local civil rights laws, rules and regulations in any of its educational programs, services or activities, including admission and employment.

 

Religious Observances: Students who expect to be absent due to religious observances must provide their instructor with advance notification, in writing, of the purpose and anticipated length of any absence by the end of the second week of classes. At that time, the instructor and student will agree upon a reasonable time and method to make up any work or tests missed.

 

Department Chair information: If a student encounters a problem in the course, they should work with the professor to resolve it. If the student needs help and the professor is unable to help or is unavailable, contact Dr. Amy Santos, the Business and Technology Department Chair, at santosa@scf.edu

 

Course Assignments:

During this class the student will develop an online shopping cart with at least 10 products that will be used for either a real or realistic business.

 

Statement of Plagiarism: Plagiarism is the use of ideas, facts, opinions, illustrative material, data, direct or indirect wording of another scholar and/or writer—professional or student—without giving proper credit. Expulsion, suspension, or any lesser penalty may be imposed for plagiarism.
Be sure to properly provide citations for all quoted or paraphrased work for the assignments shown below.

 

Assignment 1

100 pts: Using Microsoft Word, in 1,000 to 1,500 words* (2 to 3 pages)
Define and describe e-commerce and e-business and the role it plays in the current business environment.
Explain Electronic Data Interchange (EDI) and its role in e-commerce.  
Describe, compare and analyze at least two E-commerce Business Models
Define and discuss B2B, B2C, C2C.
Define wholesale, retail, just-in-time, drop-shipping, crowdfunding, Kickstarter … (75 points)

At the bottom of your page, write one or two sentences to clearly describe the e-commerce business and its shopping cart (either real or realistic) that you will be creating during this course. (25 points)
Upload the final document to the Describe E-commerce dropbox.

* In Microsoft Word > Review tab > Proofing > click ABC [123] icon for Word Count.

https://en.wikipedia.org/wiki/E-commerce - Wiki E-Commerce

https://www.youtube.com/watch?v=gAiy8i_EjHQ – Sweet discussion of business models (4:08)

https://www.youtube.com/watch?v=FAyit_s9eY0 - discussion of business models (6:39)

https://www.youtube.com/watch?v=PTQzJFAHgH4 - discussion of business models (4:19)

 

Assignment 2
100 pts: Using Microsoft Word, in 1000 to 1,500 words (2 to 3 pages)
Analyze the online e-commerce real or realistic business and shopping cart that you will create during this course.
What is your goal?
Analyze your business needs.
What is the customer demand for this product?
Is your product physical or virtual (software, ebooks, music, memberships, digital art)? Do plan to start small and grow your business?
Do you offer many products or just a few?
Will you provide detailed information about each product?
Will you offer one type or category of product or many types?
Will you have accessories or cross-sell items that customer may be interested in after making the initial purchase?
Will you have upsell options – related and perhaps more expensive products that customer may be interested in?
How do you acquire and store the products?
How long does it take to acquire or create the products?
How do you package and distribute the products?
Clearly define your audience.
Examine SWOT - strengths, weaknesses, opportunities and threats involved in this project.

Upload the final document to the Analyze dropbox.

https://en.wikipedia.org/wiki/Systems_analysis_and_design - Wiki Systems analysis and design

https://www.youtube.com/watch?v=XA-7ChDoMfc - Systems analysis – intro (10:59)

https://www.youtube.com/watch?v=ze1vlztrbfY - Systems Analysis and Design: Intro (26:16)

https://www.youtube.com/watch?v=0D2fT6obqdg - How to Complete a SWOT Analysis (14:47)

https://www.youtube.com/watch?v=GNXYI10Po6A – SWOT Analysis (5:21)

 

Assignment 3

100 pts: Create a flowchart or pseudocode that describes the complete business logic and workflow of the e-commerce catalog to shopping cart to credit card process that you will develop starting with opening up the website and finishing with the customer receiving the order receipt.

References: Click for free Flowchart software) or http://www.gliffy.com/flowchart-software/ or use Visio.

Upload your Flowchart or Pseudocode to the Flowchart dropbox.

https://en.wikipedia.org/wiki/Flowchart - Wiki Flowchart

https://de.wikipedia.org/wiki/Pseudocode - Wiki Pseudocode

https://www.youtube.com/watch?v=0VR7iBImDB4 - Creating a Flowchart in MS Word (5:20)

https://www.youtube.com/watch?v=vOEN65nm4YU – Using Flowchart and Pseudo code (5:40)

https://www.youtube.com/watch?v=HSfYsmTVogw – Create a Flowchart in Excel (19:00)

 

Assignment 4

100 pts: Using Microsoft Word, in 750 to 1,500 words (1.5 to 3 pages)
Describe, compare and contrast three different online shopping carts such as Etsy, Shopify, Zazzle, WordPress (a content management system) that can use Paypal or Stripe with wooCommerce or Zen Cart or

Examine and compare costs, features, expandability and add-ins, dashboard, admin area, front end, back end, ease of use for buyer and seller, getting help for buyer and seller, login for existing customers, the actual cart, displaying product categories and product options, validation, checkout, confirmation, obtaining customer reviews...

Upload your document to the Compare Carts dropbox.

https://www.youtube.com/watch?v=ehbiIx1bZuk  – WordPress e-commerce site (2:22:06)

https://www.youtube.com/watch?v=XNjVexPyIzQ – WordPress e-commerce site (3:46:08)

https://www.youtube.com/watch?v=aBsNV2lF4Fw – Zazzle e-commerce site (8:45)

https://www.youtube.com/watch?v=-_L07y4n6kI – Zazzle e-commerce site (11:27)

https://www.youtube.com/watch?v=ET3Jp_XsX1U – How to sell on Etsy (30:18)

https://www.youtube.com/watch?v=6_95qiLdVec – Pros and cons of Selling on Etsy (6:42)

https://www.youtube.com/watch?v=QGEESaxQAyM – Zen Cart Training 1 of 2 (1:05:56)

https://www.youtube.com/watch?v=IJ9hJVl9-is – Zen Cart Training 2 of 2 (54:54)

 

Assignment 5

100 pts: Using Microsoft Word, in 1000 to 1,500 words (2 to 3 pages)
Develop an e-commerce business plan.
Provide a mission statement or a vision statement.
Give a detailed description of your company.
Describe customer demand and how your products are special, different or superior and would thus appeal to the public, and therefore how you can compete against your competitors (it may be the same product, but do you bundle it with a special service or offer unique support?) How do you deal with “branding?” In this regard, once again, examine SWOT - strengths, weaknesses, opportunities and threats involved in this project.
Cover topics such as cash flow, acquisition costs which includes cost to product and cost to market, (note how you can actually sell an individual product for a loss – dues to one time marketing costs -- if the customer returns or buys auxiliary products), margin/markup, tiered pricing and discounts to promote bigger sales, product turnover, revenue projections, collecting taxes, dealing with shipping, training, data entry, maintenance, growth, ongoing costs and a summary.

Upload your document to the Business Plan dropbox.

Experiment with the shopping cart that you found that you would prefer to set up after completing assignment 4.

https://en.wikipedia.org/wiki/Business_plan - Wiki Business Plan

https://www.youtube.com/watch?v=PDWvcsTloJo (How to write a Business Plan (3:14)

https://www.youtube.com/watch?v=O_L0BqPWBLo 10 Key Questions for Business Plan (9:19)

https://www.youtube.com/watch?v=hFy2Zed4k5k how to write a Great Business plan (10:09)

 

Assignment 6

100 pts: Using Microsoft Word, in 500 to 1,000 words (1 to 2 pages)
Create a marketing plan and promotional plan for an ecommerce site.
Discuss the use of effective and well written copy, great images, ease of use and locating products, SEO (organic searches), Search Engine Marketing (SEM), Pay for click, Google Adwords and Facebook campaigns, impressions, click-through rate, cost per click (provide real numbers), hits, page views, pages view duration, conversion rate, unique visitors, cross-linking and nefarious Link Farms, banner ads and rich media ads (think YouTube ads before you can view the desired YouTube video), conversion rates, social media and social networking, targeting your specific audience that you defined in a previous assignment, emails, spam, customs, content marketing (blogs to bring people to your site, newsletters), building relationships and an audience…

Upload your document to the Marketing Plan dropbox.

Configure your preferred shopping cart with company name and address, tax rates, descriptions…

https://en.wikipedia.org/wiki/Marketing_plan - Wiki Marketing Plan

https://www.youtube.com/watch?v=_lo4-GOADVY - Marketing Plan: How to Get Started (17:36)

https://www.youtube.com/watch?v=mjrguLMxIf0 - Marketing Plan Sample - 5 Simple Steps (7:37)

https://www.youtube.com/watch?v=mhbAuWeMRwQ - Small Business Marketing 101 (29:12)

 

Assignment 7

100 pts: Using Microsoft Word, in 500 to 1,000 words (1 to 2 pages)
Discuss security and online payment systems. Cover shipping costs, taxes, inventory…
Discuss Clearing house, Payment Gateway (authorizes, verifies funds are available), Merchant Account, Visa, MasterCard… as well as PayPal, Stripe, Square.
Begin discussion of data validation, SSL, https (definition and how to obtain) and encryption (definition and how to set up).

Upload your document to the Payment dropbox.

Enter the products into your e-commerce site.

https://www.youtube.com/watch?v=gG5kLlfZcik - Understanding Online Payments (3:34)

https://www.youtube.com/watch?v=dlSp2Gpea6M - Popular Ecommerce Payment Options (4:13)

https://www.youtube.com/watch?v=Txgezde7XQA - Payment Processing Options For Ecommerce (10:12)

 

Assignment 8

100 pts: Using Microsoft Word, in 500 to 1,500 words (1 to 3 pages)
Describe and discuss the importance of social and local networking marketing. Of course, this discussion will encompass specific plans for how to set up a Business Facebook page, as well as LinkedIn, YouTube, and blogs.
Discuss demographic profiles in regards to e-commerce.
Examine the importance of the "Customer Experience."

Upload your document to the Social dropbox.

Make sure a customer can save products to the shopping cart

https://www.youtube.com/watch?v=gza8dvN8Hkc - Social Media Marketing in 3 minutes (3:33)

https://www.youtube.com/watch?v=5QJoCMQwcRk - 5 Tips Social Media Marketing (12:49)

https://www.youtube.com/watch?v=6kaMmKAYHs0 - 22 Brilliant Social Media Marketing Tips (14:48)

 

Assignment 9

100 pts: Using Microsoft Word, in 100 to 1,500 words (2 to 3 pages)

Discuss the ethical and political issues that arise when engaging in e-commerce. Topics include accountability, liability, due process, information privacy, cookies, profiling, informed consent, opt-in, opt-out, transparency, FTC regulations, intellectual property, copyright laws, teachers and doctrine of fair use, trademark dilution, cybersquatting, cyberpiracy, net neutrality, internet taxation...

Upload your document to the Ethical dropbox.

https://www.youtube.com/watch?v=3ksjalEfLBQ - Ethical Issues of E-Commerce (6:47)

https://www.youtube.com/watch?v=i0apFnC_NWc - Legal And Ethical Issues Of E-Commerce (30:04)

https://www.youtube.com/watch?v=dV4YO5N4wkU - E-Commerce Regulatory, Ethical, Social (1:10:48)

 

Assignment 10

100 pts: Using Microsoft Word, in 1000 to 1,500 words (2 to 3 pages)

Discuss the security issues that arise when engaging in e-commerce.
Define and provide a more detailed discussion of SSL, CA (Certificate Authority), https, encryption, cipher, authorization, authenticity, nonrepudiation, integrity, confidentiality, cybersecurity, cyberesponiage, phishing, malware, adware, spyware, backdoor, social engineering, hacker vs cracker, cybervandalism, sniffer, data breach, spoofing, DoS, Proxy Server, VPN, Firewall, ...
Discuss what steps should be taken to thoroughly test and validate your site.

List two certificate authorities and briefly describe and compare them.

Upload your document to the Security dropbox.

https://www.youtube.com/watch?v=gBUY3ba2qU8 - E-commerce Security (2:30)

https://www.youtube.com/watch?v=wXgwbRP9FEs - E-Commerce Security (9:12)

https://www.youtube.com/watch?v=g8BzcT6EHjs - E-Commerce Security and Fraud Protection (1:45:55)

 

Assignment 11

500 pts: Present your shopping cart to the class during a 10 to 20 minute presentation

  100 pts: User Configuration of shopping cart

  100 pts: Customer selection of Products

  100 pts: Customer Saving to Shopping cart, data validation, removing items, adding additional items, checking on current shopping cart status.

  100 pts: Customer Checkout showing subtotals, taxes, shipping fees and totals

  100 pts: Receipt review and confirmation message